We believe that the key to tackling the problem is behavioural change – encouraging those who chew gum to think sensibly before they dispose of it.
Research shows that gum litterers know that they are misbehaving but view it as a minor indiscretion. The research also shows that alternative methods of disposal, to help them assuage any sense of guilt, would be welcome. We must come to their assistance – so that a new norm of behaviour is established.
We are working on an integrated programme – incorporating education and the raising of awareness, the provision of disposal solutions, the provision of appropriate cleaning systems and subsequent enforcement measures - designed to engage with consumers and with all sections of the community that have an interest in cleaner streets and pavements.
To obtain details of this programme, please enter your email address in the space below and then click on the “Enter” button. |
